Western Governors University (WGU) MKTG2150 D174 Marketing Management Practice Exam

The Yellow Pages is not commonly associated with viral marketing because it is primarily a traditional directory service utilized for listing businesses and services, rather than a social media platform facilitating widespread sharing and engagement. Viral marketing thrives on platforms that enable rapid content dissemination through user engagement, such as social networking sites that allow users to share, comment, and like content, creating a ripple effect.

Instagram, Facebook, and LinkedIn, on the other hand, are all designed to encourage content sharing and interaction among users, making them ideal for viral marketing campaigns. They use algorithms that promote popular posts and allow for quick viral spread through shares, comments, and likes. In contrast, the Yellow Pages does not offer these interactive features necessary for the viral marketing mechanics.