What analysis framework identifies strengths, weaknesses, opportunities, and threats?

The analysis framework that identifies strengths, weaknesses, opportunities, and threats is known as SWOT analysis. This framework is widely used in strategic planning and marketing management to assess both the internal and external factors that can impact an organization.

Strengths and weaknesses are internal factors that pertain to the organization’s resources, capabilities, and overall performance. Opportunities and threats, on the other hand, are external factors that involve the market, competition, and broader economic conditions. The SWOT analysis enables businesses to create strategies that leverage strengths and opportunities while mitigating weaknesses and threats, leading to more informed decision-making and strategic planning.

By focusing on this comprehensive view, organizations can better align their resources with the market demands and anticipate challenges more effectively, thus enhancing their strategic positioning.