What defines banner ads on a website?

Banner ads on a website are best defined as boxes that can contain graphics, text, or video with hyperlinks. This definition captures the essence of what a banner ad is, which typically appears at the top, bottom, or sides of a webpage. The versatility in format—allowing for images, animated content, and embedded video—enables advertisers to attract viewers' attention effectively. Additionally, the inclusion of hyperlinks allows users to interact with the ad, usually redirecting them to a landing page related to the advertised product or service, which is a common goal of digital advertising.

The reference to hyperlinks is particularly important, as it highlights the interactive nature of banner ads, differentiating them from other types of advertisements that may not offer direct user engagement. The components of graphics, text, and video also imply a richer and more engaging advertisement, aligning with current trends in digital marketing that focus on visual and multimedia content to capture audience interest.

While other answer choices mention various types of ads—text-only, full-page ads, or integrated social media content—they do not accurately reflect the standard characteristics and functionalities of typical banner ads as recognized in digital marketing practice.