What is meant by the term "tangibility" in relation to products?

Tangibility refers to the physical aspects of a product, meaning it pertains to the tangible features that can be seen, touched, and measured. This includes characteristics such as design, size, color, and material. Tangibility is a critical concept in marketing because it differentiates goods from services; products that are tangible have physical attributes that consumers can assess before purchasing.

For example, when consumers buy a smartphone, they can assess its tangibility by considering its physical aspects like the screen size, weight, and material. This allows them to make informed purchasing decisions based on their expectations of the product's performance and quality.

Understanding tangibility is essential for marketers as it influences how products are presented and advertised. A focus on physical attributes can enhance the perceived value of the product and assist in communicating the product’s benefits effectively to consumers.