What target market characteristic does a focused differentiation strategy emphasize?

A focused differentiation strategy emphasizes a narrow target market. This approach is tailored specifically to meet the unique needs and preferences of a specific segment of consumers rather than attempting to appeal to a wide audience. By concentrating on a niche market, businesses can offer specialized products or services that stand out due to their unique features, superior quality, or distinct customer experience.

This strategy allows companies to create a strong brand identity and build customer loyalty within that targeted segment, as they are providing value that competitors, who might be addressing the broader market or offering more generic options, may not be able to deliver effectively.

In contrast, targeting a broad audience or using a mass market approach may dilute the product's unique attributes that a focused differentiation strategy aims to highlight. Additionally, generic offerings fail to recognize the specific needs of the niche market, which is central to the success of a focused differentiation strategy. Thus, the emphasis on a narrow target allows companies to differentiate themselves effectively from competitors.