What term describes consumers who require strong evidence of a product's value before committing to a purchase?

The term that describes consumers who require strong evidence of a product's value before committing to a purchase is often linked to a group known as "product watchers." These consumers are typically characterized by their cautious approach to buying, preferring to wait for substantial proof that a product delivers its promised benefits. They look for reviews, testimonials, and other forms of validation before making a decision. This behavior is driven by a desire to minimize risk associated with purchase decisions.

In contrast, early adopters are typically more willing to try new products, often seeking innovation regardless of the evidence of value. The late majority is more skeptical and waits until a product has established credibility in the market. Service followers may mirror early adopters but are generally attracted to products that have gained popularity rather than assessing a product's value on their own. Overall, "product watchers" aptly describes individuals who require solid evidence before making purchase commitments.