What type of segmentation focuses on consumer motivations and resources?

Psychographic segmentation is the correct choice because it delves into the psychological aspects of consumer behavior, specifically targeting their motivations, values, lifestyles, and interests. By understanding what drives consumers’ decisions and how they perceive themselves and the world around them, businesses can tailor their marketing strategies to resonate with specific segments. This approach allows for a more nuanced understanding of market needs beyond just demographic factors such as age or income.

In contrast, demographic segmentation focuses on quantifiable characteristics such as age, gender, or income level, which, while useful, do not explicitly address the underlying motivations behind consumer behavior. Geographic segmentation involves dividing the market based on physical locations, which may not adequately capture the psychological influences that impact purchasing decisions. Behavioral segmentation looks at consumers' interactions with products, such as usage rates or loyalty, which, while valuable, does not directly consider individual motivations and psychological traits that drive those behaviors. Thus, psychographic segmentation uniquely emphasizes the understanding of consumer motivations and resources, making it the most suitable choice for this question.