Which category of product adopters are the first to adopt a new product or idea?

The correct answer is Innovators. This group represents the very first individuals to adopt a new product or idea, typically making up a small percentage of the overall market. Innovators are often willing to take risks and are eager to try new things, which positions them ahead of the curve in terms of innovation acceptance. Their characteristics often include a high level of interest in new technology and the financial resources to experiment with the latest products.

In contrast, Early Adopters, while also quick to embrace new products, are not the first group; instead, they adopt after Innovators and are often seen as opinion leaders within their social circles. The Early Majority adopts new ideas just before the average person and tends to be more cautious and deliberative than Innovators and Early Adopters. Laggards are the last segment to adopt an innovation, usually resisting change until it becomes a widely accepted standard. Understanding these categories helps businesses target their marketing strategies effectively to each group in the adoption lifecycle.