Which consumer group is known for requiring personalized service and product features?

The correct choice highlights that early adopters are the consumer group that is particularly known for requiring personalized service and product features. Early adopters are individuals who are quick to embrace new products and technologies shortly after they are introduced to the market. This group is often driven by a desire to be in the forefront of trends and innovations, leading them to seek tailored solutions that meet their specific needs and preferences.

This desire for personalization is critical for brands targeting early adopters, as they tend to value unique product features and exceptional customer service that enhances their purchase experience. Early adopters often serve as influencers in the marketplace, sharing their experiences and leading others in their social circles when it comes to adopting new ideas and products.

Other consumer groups, such as the late majority and laggards, are generally more cautious and tend to adopt products only after they have gained widespread acceptance. They are less likely to demand personalized features as they often seek reliability and proven effectiveness rather than customization. Product watchers, while they may follow trends and observances, do not inherently demand personalization in their purchasing behavior.

In summary, early adopters distinguish themselves by their inclination toward personalized services and specific product features, making them a critical target audience for marketers aiming to introduce and promote new innovations.