Which distribution approach would you use for niche market luxury goods?

Exclusive distribution is the most suitable approach for niche market luxury goods because it helps maintain a brand's prestige and upscale positioning. This method involves limiting the distribution of products to a select number of retailers, often in specific geographic areas, which contributes to a sense of exclusivity.

By using exclusive distribution, luxury brands can ensure that their products are sold in environments that align with the brand's image. This approach helps create a desirable atmosphere for customers who are often looking for a unique shopping experience. Furthermore, by controlling where and how the products are sold, brands can better manage the overall perception of the luxury item, reinforcing its value and desirability.

In contrast, intensive distribution aims to have products available in as many outlets as possible, which does not align with the goals of luxury marketing. Selective distribution, while allowing some control over retail environments, still involves more retailers than exclusive distribution and may dilute the luxury experience. A push strategy, on the other hand, relates to promotional tactics rather than distribution channels, making it less relevant in this context. Therefore, for luxury goods that target a niche market, exclusive distribution effectively enhances brand prestige and consumer appeal.