Which distribution strategy aims for maximum product exposure and is typically associated with low-cost convenience goods?

Enhance your knowledge and readiness for the WGU MKTG2150 D174 Marketing Management Exam with comprehensive flashcards, multiple choice questions, and expert explanations. Aim high for your MKTG2150 exam success today!

Intensive distribution is the correct choice because it focuses on placing products in as many retail outlets as possible to achieve maximum exposure and availability. This strategy is particularly effective for low-cost convenience goods, which consumers purchase frequently and with little effort. By making these products widely available, businesses can ensure that customers can easily find and purchase them whenever they need, thus driving higher sales volumes.

This strategy contrasts with selective distribution, where products are sold through a limited number of retailers, and exclusive distribution, which involves a single retailer or a select few in a certain area. These latter two strategies may limit exposure but can elevate a brand's prestige or encourage a more tailored customer experience. The push strategy, on the other hand, involves promoting products directly to retailers rather than focusing on consumer demand, making it a different approach to distribution altogether.

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