Which group will delay purchasing until absolutely necessary due to a resistance to change?

Laggards are characterized by a strong resistance to change and a preference for sticking with established products or services. They often delay purchasing until it becomes absolutely necessary, primarily because they are accustomed to the traditional way of doing things and may be skeptical of new innovations. This reluctance can stem from a lack of awareness or understanding of new technologies, a preference for stability, or a desire to avoid risk. As a result, laggards typically adopt new products only when the previous options are no longer viable, ensuring that their need to change is driven by necessity rather than interest or trend.

In contrast, the other groups mentioned have different purchasing behaviors. Product watchers tend to stay informed and make decisions based on observation and research, while the early majority is more open to adopting new ideas once they see a proven track record. Service avoiders, on the other hand, might actively choose to forego certain services but not necessarily due to a resistance to change; they may simply prefer alternatives. Thus, laggards are distinctly identified by their tendency to delay purchases until absolutely necessary.