Which of the following is an internal source of information for a business?

Enhance your knowledge and readiness for the WGU MKTG2150 D174 Marketing Management Exam with comprehensive flashcards, multiple choice questions, and expert explanations. Aim high for your MKTG2150 exam success today!

The option that best represents an internal source of information for a business is indeed CRM customer order records. Internal sources are those that originate from within the organization and pertain directly to its operations, customers, and performance.

CRM customer order records contain detailed information about past transactions, customer preferences, purchasing habits, and interactions with the business. This data is invaluable for marketing strategy, customer relationship management, and operational efficiency, allowing businesses to tailor their offerings and improve service based on firsthand insights.

In contrast, market trends reports, social media feedback, and competitor analysis are all considered external sources. Market trends reports compile data and insights from various external research efforts, social media feedback gathers opinions and sentiments from the broader public and customers outside the company, and competitor analysis involves evaluating external competitors' strategies and performance. None of these originate from internal organizational data, and they serve different purposes that inform business decisions from an outside perspective.

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