Which pricing strategy involves introducing a product from the home market into an international market with no changes?

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Direct Product Extension is indeed the correct choice for this question. This pricing strategy refers to the approach where a company launches a product in an international market without making any changes to the product itself or adapting it to local preferences. The underlying assumption is that what works in the home market will also appeal to customers in the new market.

The rationale behind this strategy can include a belief in the universal appeal of the product, significant market research suggesting that the product meets similar needs across different cultures, or efforts to maintain brand consistency and leverage established market identity. It maximizes efficiency and minimizes costs associated with product modifications, making it a common strategy for companies seeking to scale quickly into international markets.

The other options involve different approaches: Cost-Based Pricing focuses primarily on production costs and desired profit margins, which does not directly address product introduction. Product Adaptation requires modifying the product to better meet the needs or preferences of the local market, directly contrasting with the concept of direct product extension. One World Price refers to a uniform price for a product across various international markets, but this concept does not specifically relate to product adaptation or modification. Thus, Direct Product Extension is the most fitting choice for this context.

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