Which strategy sets a single price for products in a global market?

The strategy that sets a single price for products in a global market is the one-price strategy. This approach ensures that a uniform price is established across different countries and markets, simplifying pricing strategies and reducing confusion for consumers. When a company adopts a one-price strategy, it aims to deliver consistency and predictability, which can enhance brand perception and customer trust. By using this strategy, businesses can streamline their operations, reduce costs associated with varying pricing, and address issues related to currency fluctuations more effectively.

This approach is particularly beneficial in a global marketplace where consumers might compare prices across borders. A one-price strategy enables a company to maintain a cohesive brand image and can help in managing supply chain logistics more effectively. It also caters to the principle of fairness to consumers, who may perceive different prices in various locations as unjust.