Which type of ads appear alongside search engine results?

Search ads appear alongside search engine results and are designed to be highly relevant to the user's search query. They typically appear at the top, bottom, or sometimes alongside organic search results on a search engine results page (SERP). This type of advertising is a key component of pay-per-click (PPC) campaigns, where advertisers bid on keywords related to their products or services. The ads are generated based on what users are actively searching for, making them highly targeted and effective in reaching potential customers at the moment they are interested in specific information or products. The visibility of search ads is crucial for driving traffic to a website and increasing conversions since they align directly with the user's intent.