Which type of digital marketing emphasizes user-generated content and interactions?

The choice that emphasizes user-generated content and interactions is social networking. This type of digital marketing relies on platforms where users can create, share, and engage with content, fostering two-way communication between brands and consumers. Social networking enables businesses to not only promote their products but also interact with customers, listen to their feedback, and build community, which can lead to increased brand loyalty and advocacy.

In contrast, the other options do not focus on user-generated content in the same way. Banner advertising is primarily about displaying ads on websites without extensive interaction. Search engine marketing is focused on optimizing visibility in search engine results through paid ads and SEO strategies, rather than engaging users in content creation. Print marketing, being a traditional form of advertising, does not involve the digital engagement that social networking promotes.