Which type of goods does selective distribution mainly focus on?

Selective distribution primarily focuses on shopping goods, which are items that consumers typically compare across various attributes such as price, quality, and features before making a purchase. Shopping goods require more thought and consideration in the decision-making process, as customers often seek out specific retailers that offer the best selection, price, or quality.

This distribution strategy allows manufacturers to establish a limited number of retail outlets for these products in a specified area, which helps maintain a certain level of exclusivity and control over the brand. By carefully selecting where their goods are sold, companies can enhance their brand image and create a shopping experience that aligns with the target market's expectations. In contrast, other types of goods, such as impulse and convenience goods, typically rely on wider distribution to maximize accessibility and quick purchasing behavior. Luxury goods, while also selective, focus more on exclusivity and high-status locations rather than the broader shopping criteria. Therefore, the emphasis of selective distribution aligns closely with the nature and purchasing behavior associated with shopping goods.